Environmental Design
I worked with Wexley School of Girls to rapidly visualize their concepts for a different themes for a giant corporate party in Las Vegas. It was in a massive conference room at the Bellagio with a ton of square footage. They wanted BIG space filling concepts.
1. A "World" party showcasing some of the different countries that were involved with the event. I imagined a giant globe hanging from the ceiling with draped curtains projected with national flags. There were a couple of stages where bands from each region would play their music. The backdrop of screens were projecting vintage travel footage
Concept 2. A spy themed event. Party goers would enter the space and immediately be briefed on the nights events. I imagined a couple of different scenarios, a casino event (easy peasy as it was in LV), a gadget lab with drone cameras documenting the event, and a secret lair that was cross between a swanky singles pad and a villains fortress.
Concept 3. Retro arcade. Bring in a ton of old arcade console, mix it up with a full size Tron Light Cycle event where you'd run around with glow sticks, and then develop a human size space invaders game using Kinect to capture people shooting at the sky.
Epic Software is the world's leading producer of health records systems. Based in Wisconsin in the heart of farming country they wanted to connect with the history of the region by building a farm themed campus. In a building known as "The Shed" they chose to create a sculpture that tied directly into the one of the most popular tractors from the hayday (pun intended) of American farming. The Farmall Super M. If there is an archetype for a red tractor it's this. My task was to develop concepts based on ways the Super M that could be displayed in a unexpected fashion. Ultimately this took the form of a wall displaying the entire component breakdown of a single tractor. The concepts below are in reverse chronological order showing the development of ideas from abstract kinetic sculptures up through the final version shown here.
Photo used by permission of Wisconsin State Journal
This is an actual Farmall Super M that I found in retirement in Eastern Washington state. The tractor I used for reference for this project was in much better shape than this, but this one is as authentic as you can get for a 60 year piece of heavily used farm machinery.
Final layout progressed further than this, but the concept of showcasing every part of the tractor is show here. Blowup images on the wall provide a legend for the parts and their placement in the whole machine.
A sketch of how the exploded view of the tractor could be explained.
Before epic committed to using the Super M, one idea was to section the wall by showcasing groupings of standard components from many tractors.
Tractor bling.
One concept exploring recombining components to form a mechanically abstract piece.
This is my favorite concept of the project. A steering wheel is attached to a fabricated camshaft made from tractor parts. When the shaft turns, individual seats sitting on pipes move up and down in a rhythmic waveform fashion, representing the endless boucing ride across furoughs.
Apparently I thought it was a good idea to consider assembling radiator grills with tractor wheels and then attaching them all together to form a connected row of line dancing tractor robots.
The idea behind this concept is that a sliding bar moves along a rail flipping painted metal L brackets. As the bar moves down the brackets display a secondary color. It flip from green on one side to brown on another. This represents the changing colors as crops are planted, then grow, and are finally harvested.
Some concepts for a complex crank system using tractor wheels and gear sprockets as pulleys.
This is a painting I did for myself to pay tribute to the tractor. This is actually a Farmall Super C, a sibling to the M.
For a couple of years I worked with Seattle yacht designer and friend Adriel Rollins. I can talk about my illustrations and tell you what material I was depicting or what the story of the design was about but these are really about Adriel's vision. Adriel has the largest personality of just about anyone I've ever met, and he's the only person I know that is just as comfortable talking with Saudi Royalty as he is hanging out with diesel engine mechanics at the marina. Apart from his myriad of talents and knowledge of the luxury yacht market, Adriel can draw like a wiz with the superpower of being able to render technical design images upside down for clients sitting across from him during meetings.
My job was to give an air of artistic impression to his concepts. Nowadays most work is presented as digital 3D renderings but having high detail and expressive sketches is an asset in conveying design, mood, and potential that many clients respond well to. This was fun work and I learned a lot from working with Adriel.
Concept sketches for a New York Themed Delicatessen at Epic Software. Epic creates themed campuses at it's headquarters in Wisconsin. Whether the theme is constellations, farming, or New York City, they bring a personality to their work environments, and want to utilize images, textures, and artifacts to build the theme into a working environment. Using reference from different time periods and famous Deli's lead to these three concepts. The clean and modern look we dubbed "Grand Central Station"was chosen and tile, artwork, and signage are directly based on the New York transit system. I think they actually serve a killer pastrami sandwhich as well.
Original image found at https://www.flickr.com/photos/giantmike13/7371627584/
Wexley School For Girls came up with the idea of a carbo-loading booth made of a giant bowl of pasta for this Brooks Running exhibit. I created a couple of concepts and here's the finished result.
Working with Fitch I developed a number of concepts and sketches for branded Point of Sale displays for computer hardware peripherals.
Working with Nordstrom and with high collaboration with customer input we developed concepts for an improved and more engaging Women's Active Department. This involved deep customer research and interviews, including co-creation sessions with customers and fitness professsionals. These are some of the concepts that ultimately led to strategic changes for the Active Department.
Concepts and projects related to environmental design